Privacy Policy

1. Data Controller

FeedMe Limited ("we," "us," "our," or "FeedMe") is the data controller responsible for your personal information. We are a UK-based company committed to protecting your privacy and ensuring you have a positive experience on our platform.

If you have any questions about our privacy practices, please contact us at privacy@feedme.health.

2. What Data We Collect

We collect the following categories of personal information:

• •Account Information: Email address, password (securely hashed), username, and profile data (age, height, weight, fitness goals).
• •Food and Nutrition Data: Food logs, meal records, dietary preferences, nutritional information, recipes, and macro tracking data you input or generate through FeedMe.
• •Health Data: Data from Apple HealthKit, including activity data, steps, calories burned, sleep metrics, and other health information you choose to sync. This data is processed locally on your device first.
• •Usage Analytics: Information about how you interact with FeedMe, including features used, pages visited, time spent, device information, operating system, and crash reports.
• •Communication Data: If you contact us, we retain your messages, emails, and any communication records.

3. Legal Basis for Processing

Under UK GDPR, we process your personal information based on:

• •Contract: Processing is necessary to provide you with FeedMe's services, including account management, food tracking, and personalised recipe recommendations.
• •Legitimate Interests: We process data to improve our service, personalise your experience, prevent fraud, and maintain security.
• •Consent: For optional features like health data integration, we request your explicit consent before processing.

4. How We Use Your Data

We use your information for the following purposes:

• •Providing and personalising the FeedMe service, including macro tracking and recipe suggestions
• •Using AI to generate personalised nutrition advice and recipe recommendations based on your logs and goals
• •Improving our service through analytics and user behaviour analysis
• •Sending you service updates, newsletters, and nutrition tips (you can opt out anytime)
• •Ensuring account security and preventing fraud
• •Complying with legal obligations and responding to lawful requests

5. Edamam Data Processing

FeedMe integrates with Edamam's nutrition database to provide accurate food information and nutritional data for your food logs. When you search for or log foods:

• •Food search queries are sent to Edamam to retrieve nutritional data
• •Your specific food logs and personal nutritional data are NOT shared with Edamam
• •Edamam's processing is governed by their privacy policy, available at their website

6. Data Sharing

We do not sell your personal data to third parties. We only share data with trusted service providers who process it on our behalf:

• •Edamam: For nutrition database queries (as described above)
• •Cloud Hosting Providers: For secure storage and server infrastructure
• •Analytics Services: For understanding usage patterns and improving our service
• •Email Service Providers: For sending newsletters and account notifications

All processors are bound by data processing agreements ensuring they meet UK GDPR standards. We may disclose information if required by law, court order, or to protect our rights and safety.

7. HealthKit Data and Apple Integration

When you integrate Apple HealthKit with FeedMe:

• •You explicitly grant permission for FeedMe to read activity data, steps, calories burned, and other health metrics
• •FeedMe can write food data back to HealthKit if you authorise it
• •HealthKit data is stored securely and never shared with third parties
• •You can revoke FeedMe's HealthKit access at any time through your device settings

8. Cookies and Tracking

FeedMe uses cookies and similar technologies to:

• •Keep you logged in and maintain session security
• •Remember your preferences and settings
• •Analyse usage patterns to improve our service

You can manage cookie preferences through your browser settings. Disabling cookies may affect FeedMe's functionality.

9. Data Retention

We retain your data for as long as your account is active or as needed to provide our services. Specifically:

• •Account Data: Retained whilst your account is active. You can request deletion anytime.
• •Food Logs: Retained until you delete them or close your account.
• •Analytics Data: Retained for up to 12 months for service improvement.
• •Communication Records: Retained for legal and support purposes, typically 12 months.

10. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• •Right of Access: Request a copy of the data we hold about you.
• •Right to Rectification: Correct inaccurate or incomplete data.
• •Right to Erasure: Request deletion of your data ("right to be forgotten").
• •Right to Data Portability: Receive your data in a structured format and transfer it elsewhere.
• •Right to Object: Object to processing of your data for legitimate interests and marketing.
• •Right to Restrict Processing: Request we limit how we use your data.

To exercise any of these rights, please email privacy@feedme.health. We'll respond within 30 days.

11. Data Security

We implement robust security measures to protect your data:

• •End-to-end encryption for sensitive data transmission
• •Secure password hashing and storage
• •Regular security audits and penetration testing
• •Restricted access to personal data by authorised personnel only

While we take security seriously, no method of transmission or storage is 100% secure. We encourage you to use strong passwords and keep your login credentials confidential.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We'll notify you of significant changes by email or through the FeedMe app. Your continued use of FeedMe after changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us at: