Hi, I'm Chris
Hi — I'm Chris McCormack, the founder of FeedMe.
I've been calorie tracking since 2010. That's 15 years of logging "medium apple" and hoping for the best. Fifteen years of opening apps, searching for "chicken thigh", getting 47 different results with wildly different calorie counts, and picking one at random. Fifteen years of knowing exactly what I was supposed to eat and somehow still not eating it.
I've tried every big app and most of the small ones. I've built spreadsheets. I've set reminders. I've had streaks of a few weeks where it all clicked — and then dropped off again, usually around week three, when the faff finally outweighed the payoff.
The thing I kept bumping into was this: the hard bit was never knowing. I had the numbers. I had the spreadsheets. I had the targets written on a Post-it stuck to the fridge. The hard bit was hitting the target while actually living a life — working, picking the kids up, going out for dinner, saying yes to the slice of birthday cake.
So I built FeedMe. The thing I'd been wanting for 15 years.
The question nobody else was asking
Every calorie tracker I've ever used asks the same question: what did you eat?
Which is fine, if the goal is a food diary. But the more useful question — the one that actually changes outcomes — is what should you eat next? It's the one you're asking yourself at 3pm when you realise you've already burned through most of your carbs and you still need to feed the family. Nobody seems to answer it.
FeedMe is built around that question. You log what you had, it tells you what to eat next to hit the target you've still got an hour to hit. Not tomorrow. Now.
What I'm not
Before anyone gets the wrong idea, a quick word on what I'm not.
- I'm not a nutritionist.
- I'm not a personal trainer.
- I'm not a guru.
- I'm just someone who lifts a bit and got properly fed up with the faff of calorie tracking.
That matters because the advice I'm going to give on this site, and in the blog, isn't coming from studies. It's coming from 15 years of messing about — doing the thing, failing at it, doing it a bit better, failing at it again, occasionally getting it right. If that's useful to you, great. If it isn't, no hard feelings.
Why FeedMe works differently
Real life doesn't follow a meal plan. You can't know at 7am what you'll fancy at 7pm. The takeaway might happen. A client lunch might happen. One of the kids might be ill and the whole day might go sideways.
The old way of tracking assumes you'll plan everything perfectly, log it diligently, and never deviate. Which is fine in theory and almost never the case in practice. FeedMe does the opposite. It assumes your day will bend a bit, and it bends with you. You check in, it tells you where you are, and it tells you what to eat next to close the gap. That's it. That's the whole thing.
Where I ended up
It took me a long time to get here. FeedMe is the result of a decade and a half of trying to solve this one problem for myself, and finally doing something about it. I'm not going to pretend it's finished — it's early, there are bits I'm still working on, and plenty of feedback has already changed my mind on things. But the core of it, the thing I was chasing for 15 years, is in there.
If any of this sounds familiar — if you've spent years knowing exactly what you should eat and somehow still not eating it — you'll probably like what I've built. You can try it in your browser — no download needed — and see what you think.
And if you're the reflective sort, have a read of the blog. It's where I write about the other 14 years — the mistakes, the spreadsheets, the six-week clean bulk that gained me nothing but regret.
Thanks for being here.
— Chris